CASL Messaging Policy

Ringly is designed for missed-call follow-up. The intended use is a customer calling a business first, then Ringly sending a short follow-up text on behalf of that business.

Every first outreach message should identify the business, explain why the customer is receiving the message, and include opt-out language such as “Reply STOP to opt out of texts.”

Businesses must not use Ringly for cold outbound texting, purchased lead lists, unrelated promotions, or messages to people who have not contacted the business.

When a customer replies STOP, Ringly records the opt-out for that business and stops automated messages to that customer from that business.

This page is product guidance, not legal advice. Businesses should speak with legal counsel if they are unsure whether a messaging use case is allowed.